In my Educational Moment this morning, I spoke about using the “comments” feature to add testimonials for fellow BNIers using this website (bniembarcadero.com). Here’s the quick and dirty:

1. Search: do a search (upper right) for, say, the last name of the person you’d like to give a testimonial to. If that doesn’t find them, try their company name.
2. Scroll: once you’ve found their company description (maybe you found other articles they’ve written on this site), scroll down to the comments area.
3. Say: type in your name, email, website, and your testimonial. If you want to get fancy, you can log in first (with your user name and password), but it’s not necessary.
4. Submit: click submit!

In this way, we can spread our testimonials beyond just our membership. Here’s one I just wrote up for Heather Stoneman.

Pamela Rosin and Andreas Schwerte have been using this technique to hold onto their raving review from Yelp — before Yelp periodically deletes them.