View my PPT on SlideShare.

The S3skincare.com  site that I mentioned on slides 13 – 15 is composed of over 40 pages of healthcare copywriting expertise with descriptions for skincare products including Cleansers, Toners & Scrubs; Moisturizers; Younger Looking Skin; Exfoliators; Specialty Products; Men’s Products; and Sets of S3 Skincare Products.

One of my favorite pages of this site is for the Calm & Soothe Toner (Post Shave Solution) page. For “The Problem”, it reads: “Shaving your face can be described as scraping a knife over a sea urchin with a thin layer of soap. It’s not pretty, even if it’s been glamorized in TV commercials by handsome athletes surrounded by adoring fans. Shaving is an irritant, and some men have more sensitive skin than others.”

I’ve now added slides for the two blogs that I’ve recently written on www.mjsearch.com and www.avantpage.com. Pricing for blogs is variable, depending on if it’s a one-time article or a series. Costs range from $100 – $250 each.

For more information on my freelance copywriting services, visit www.zeimer.com or call me at 415.491.1058.

I’ve now expanded slide 12 to include the industries I work with:
• Healthcare
• Packaged goods
• Legal
• Technology
• Financial
• Startups

For more information, visit Zeimer’s Advertising Shoppe.

View my PPT:

This 13-slide PPT offers an overview of my freelance copywriting, freelance copy editing and freelance project management services, shows a brief background, some family photos, four examples of my freelance copywriting work, some referral triggers, and how to contact me for an estimate for an upcoming project that may need my services.

Also, here’s the :60 Bank of America radio commercial I tried to play for FAST Home Loans. It was to run with the newspaper ad shown in the PPT for six weeks, but because of higher than expected consumer response that overwhelmed the phone lines and exceeded client expectations, the campaign was pulled after only two weeks: Download :60 MP3

I don’t have an empty bottle of Château Mouton Rothschild Pauillac 1990 on my desk as I write this. But I am an expert in gauging the timeliness and quality of referrals that I both give and receive to my fellow BNI members.

For example, some referrals can be opened immediately and savored for the opportunity they present. Categorized by BNI as “5” or “Hot” referrals, these almost always become a project that leads to closed business.

In fact, I just got a Hot referral from Sharon Schanzer, the former graphic designer of my BNI chapter, who has moved back to the east coast with her son to be closer to her family. She sent me an email 10 days ago with the subject line: “New Gig”. Today, I delivered the first draft of brochure copy for her technology client and have already received my retainer fee. So that was definitely a “5”.

Some referrals are “3” or what I call “Luke Warm”. They might become a project in a week or a month. I keep these referral slips on my desk and go through the stack every few days and update my notes on them.

But some referrals are “1” or “Tepid” and have to sit for a while in the dark in your cellar. Dormant, but not forgotten, you have to tend to them. You have to check in with the potential client periodically to ascertain their status. You have to constantly look at them in the light of day and see when they’re ready to yield their ripe fruit.

In other words . . . and again I swear I haven’t touched a drop of anything alcoholic while I’m writing this . . . some referrals are like a bottle of wine and have to be nurtured until they’re ready.

Case in point: I received a referral two years ago from Seth Tajbahksh of my BNI Embarcadero chapter from one of his best clients. When I called her, she said she wasn’t ready to move forward yet with her project.

I checked back a month later. She still wasn’t ready.

A few months after that, she agreed to let me revise the content of her Website as a freelance copywriter. I referred the task of revising her layout to Sharon, my BNI Web designer, and the client was very pleased with the new site, which I have updated for her since.

Four months later, the client handed me a huge editing and proofreading project. For that, I referred the client to the graphic designer of my BNI chapter who has worked with her for several years now.

So remember that all referrals aren’t ready for uncorking and savoring. Some have to sit on the shelf and mature.

About Gil Zeimer: When Gil’s not giving referrals, he’s working as a freelance copywriter, creating websites, brochures, ads, newsletters, and more at www.zeimer.com.
© 2009 Zeimer’s Advertising Shoppe. All Rights Reserved.