Comments on: Fuego Creative 30-Second Video Infomercial http://bniembarcadero.com/fuego-creative-30-second-video-infomercial/ *Word-of-Mouth* is the most cost-effective form of advertising possible. Thu, 19 Jan 2012 19:34:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason Gives Stuff Away http://bniembarcadero.com/fuego-creative-30-second-video-infomercial/#comment-55594 Jason Gives Stuff Away Thu, 24 Mar 2011 06:30:06 +0000 http://www.bniembarcadero.com/?p=883#comment-55594 I started a BNI chapter in Walnut Creek CA from scratch and it was a lot of work... I was the first guy making the phone calls. I'm really proud of that group as it is a million dollar chapter now. An elevator pitch is very important... I have several pitches depending who I'm speaking with. It can be difficult to keep them all in line and natural. That is one reason I have created a formula for the elevator pitch. Here is my basic formula let me know what you think of it 4 Simple Steps to Creating the Perfect Elevator Pitch 1. Identify who you can help by starting with… I show people who (need to save money, want to buy real estate, want to own their home, can’t get a mortgage,) 2. Identify what you can help them with…. how they can (increase their revenue, income, own a home, pay less on their mortgage) 3. Identify why they can benefit... so they can (have more time freedom, enjoy home ownership, reap tax benefits, spend more time with family) 4. Ask if they know anyone like that… end with a question or ask for a referral. I started a BNI chapter in Walnut Creek CA from scratch and it was a lot of work… I was the first guy making the phone calls. I’m really proud of that group as it is a million dollar chapter now.

An elevator pitch is very important… I have several pitches depending who I’m speaking with. It can be difficult to keep them all in line and natural. That is one reason I have created a formula for the elevator pitch. Here is my basic formula let me know what you think of it

4 Simple Steps to Creating the Perfect Elevator Pitch

1. Identify who you can help by starting with… I show people who (need to save money, want to buy real estate, want to own their home, can’t get a mortgage,)

2. Identify what you can help them with…. how they can (increase their revenue, income, own a home, pay less on their mortgage)

3. Identify why they can benefit… so they can (have more time freedom, enjoy home ownership, reap tax benefits, spend more time with family)

4. Ask if they know anyone like that… end with a question or ask for a referral.

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