Matters? Matters to whom?

Matters to those you’re trying to reach, your audience, your potential customers, your potential readers. If you provide useful, relevant, and regularly renewed content, chances are your blog will matter to those who matter to you. If you’re hungry for new clients, ready to make the leap from a site where visitor growth has been stagnant, but just aren’t sure how to get there, you might be ready for some help.

Corbett Barr just yesterday launched a 90-day, action-packed online course called, “How to Start a Blog that Matters.” Here’s a bit more about the course.

• This course contains 13 weekly lessons to guide you through starting a blog that matters over 90 days.
• You’ll start with choosing a great topic and setting up your blog and end with building your audience and spreading your influence.
• Each of the 13 lessons contains a specific action plan for you to follow each week. This isn’t just about learning, it’s about doing.
• The lessons are a combination of text, checklists and video. The course contains over 8 hours of video and 30,000 words of blog-building knowledge and advice.

Here’s a bit more from Corbett:

This course is based on the exact strategies I use when helping my one-on-one consulting clients start blogs. These clients pay between $6k and $10k to work with me. I’ve captured my proven blog building framework here so you can get the benefits of working with me, without the cost of one-on-one consulting.

I’ve taken courses from Corbett and I can’t say enough good about them. He’s transparent, doesn’t have tricks up his sleeve, and genuinely wants to help you succeed. If you follow his course and give it your best shot, chances are good that you will succeed, but it’s up to you to start. He even has a guarantee, see at the top of the page of How to Start a Blog that Matters.

Let me know if you sign up, I’d love to hear how it goes. But ever there were a time to pull the ripcord and get started with that blog you have been itching to do, doesn’t get much better than now.

So glad that we had a big sign up this morning already at 38 people for the December 1 Holiday party 6-9 pm at my home (address and directions were sent Dec 14 per email).

Remember the chapter will supply wine and non alcoholic beverages. If you wish to bring liquor fine and dandy, or your favorite side dish/salad/dessert. From the sign up it appears we are short on salads.

Enjoy a bountiful celebration over Thanksgiving and see you soon.

BTW kids and spouses are welcome. Bring a White Elephant Gift for each person who participates in the exchange!

Meanwhile, Larson Shores in Oakland, Calif., is working on its first “inspired in-law unit.” Carrie Shores, an architect and a principal in the firm, said that she and her partner wanted to make the cost of building their units competitive with the annual cost of a stay in a nursing home. The architectural plans for the one-bedroom cottages, which are approximately 500 square feet, start at $2,500. The homeowner can then hire a local builder to complete the project, or work with the firm to obtain a prefab structure.

Read the full article at nytimes.com.

View my PPT on SlideShare.

The S3skincare.com  site that I mentioned on slides 13 – 15 is composed of over 40 pages of healthcare copywriting expertise with descriptions for skincare products including Cleansers, Toners & Scrubs; Moisturizers; Younger Looking Skin; Exfoliators; Specialty Products; Men’s Products; and Sets of S3 Skincare Products.

One of my favorite pages of this site is for the Calm & Soothe Toner (Post Shave Solution) page. For “The Problem”, it reads: “Shaving your face can be described as scraping a knife over a sea urchin with a thin layer of soap. It’s not pretty, even if it’s been glamorized in TV commercials by handsome athletes surrounded by adoring fans. Shaving is an irritant, and some men have more sensitive skin than others.”

A pediatric nurse, certified massage therapist and Reiki master, Dr. Sheehan draws from many holistic healthcare approaches to treat a wide range of injuries and maladies. Since 1989, when she graduated with a bachelor of science from Dallas Baptist University, she has worked in children’s health. When she left Allopathic Medicine in 2002 she was on the pediatric ambulance team at California Pacific Medical Center in San Francisco. She served as an intensive care nurse to stabilize infants and children in transport.

During 16 years as a neonatal and pediatric nurse in the Bay Area, Hawaii and Connecticut, she has seen how the birth process can cause misalignments in the vertebrae of newborns and now advocates for chiropractic care and cranial sacral therapy for infants and mothers. For 10 years, Dr. Sheehan has used cranial sacral therapy, massage and Reiki to treat babies for a variety of conditions. She also works with lactation consultants to identify babies who need cranial sacral therapy.

In 2002, she earned her doctorate in chiropractic from Life Chiropractic College West, where she also received advanced training as an upper spine specialist in Atlas Orthogonal Chiropractic, a gentle upper cervical technique that does not involve manipulation. While a student at Life Chiropractic College West, she served as president of the Pediatric Club.

Dr. Sheehan has additional training in iridology and Jin Shin Jytsu, a Japanese acupressure therapy, and has taught Reiki and infant massage for 10 years.

She frequently speaks to parents and health educators on a range of topics, including stress reduction, vaccinations, vitamins, antibiotics, the benefits of pelvic alignment care for pregnant women, newborn safety and healing the
body after a caesarian birth. She also trains doulas and childbirth support professionals on physical comfort techniques for pregnant women and leads workshops on how to avoid back injuries.

Dr. Sheehan is the founding member of the Bay Area Holistic Parents Association.
She is a member of the International Chiropractic Pediatric Association and the California Chiropractic Association.

Estate planning ensures your assets are distributed as you’d like them to be when you die. Successful estate planning transfers your assets to your beneficiaries quickly and with minimal tax consequences. Estate planning can also assure that family members know how you’d like your financial and medical affairs to be handled should you become incapable of making your own decisions.

It is important to traditional families (married couples) as well as others (single parents, unmarried couples, gays and lesbians) to have these documents in place before you need them.

Estate planning is not only for the very wealthy. But whether or not you have sizeable financial assets, it’s likely you have possessions that have significant value to you and to those you care about. Remember, all of your assets are included in your estate, and adding up the value of your assets can be an eye-opening experience. When you include your home, investments, retirement savings, and life insurance policies you own, you may be surprised at the value of your estate.

Wills & Trust

A will is a legal document designating the transfer of your property and assets after you die. If you die without a will the court steps in and distributes your property according to the laws of your state, which may or may not coincide with your wishes. If you have no apparent heirs and die without a will, it’s even possible the state will claim your estate. Remember, wills are not just for the rich; your will ensures that whatever your assets, they will go to the family members or other beneficiaries you designate.

Bear in mind that having a will is especially important if you have young children because it gives you the opportunity to designate a guardian for them in the event of your death. Without a will, the court will appoint a guardian.

A trust is a legal arrangement that allows you to place assets aside for the benefit of whomever you choose to be the beneficiaries of the trust. A trust is a legal vehicle to hold assets.

An experienced attorney can also help you keep your property out of probate court by setting up a living trust for you to pass your property directly to your intended heirs.

Powers of Attorney

A power of attorney is your legal permission for another adult to act on your behalf. The permission can be granted for a specific, limited purpose or for a general purpose.

When would I want to give someone my power of attorney?
An important use for a power of attorney is if you become incapacitated. Establishing a power of attorney in advance allows you to plan for who will be making decisions that affect your legal, financial and/or medical well-being, in case you become incapacitated (such as through illness or by accident) and are no longer able to make decisions for yourself.

The regular durable power of attorney becomes effective when it is signed and notarized. A “springing” durable power of attorney becomes effective in the future should you become incapacitated.

What is a durable power of attorney for health care?
The document gives authority to make health care decisions for you, including consent or refusal or withdrawal of consent for any care related to your physical or mental condition.

Real Estate Services

Residential Real Estate

There are many reasons to hire a real estate attorney for your real estate needs in buying or selling your home or other residential property. As a qualified real estate attorney, Allen M. Sowle can protect you from costly mistakes, errors in the documents, and other problems that could lead to litigation or other expensive legal action.

Commercial Real Estate

Real estate attorneys also represent and assist individuals and business entities in a variety of commercial real estate issues including real estate investment opportunities, acquisitions and sales, real estate construction and development, farm and ranch acquisitions and sales, leasing, landlord/tenant matters, land use, zoning, eminent domain, financing, refinancing, mortgages and foreclosures, and other commercial real estate matters.

Co-Ownership of Real Estate

When individuals share ownership of property, a real estate attorney can help you define the terms of that ownership and point out the advantages and disadvantages of the two most common forms of ownership: owning as tenants in common or owning as joint tenants with rights of survivorship.

This serves three purposes:

• It lets Membership, the Vice President and Visitor Host know that you will have a sub in your place for a certain meeting.
• It gives you credit for having a sub and not an absence for that date – even if the sub oversleeps, can’t find the restaurant, gets sick or just forgets (believe me, we’ve heard all of these excuses).
• It alerts everyone who your sub will be for possible referrals.

Here’s a sample email:

SUBJECT LINE: Please welcome my sub for (Date): (Firstname Lastname)

Dear Everyone:

Please welcome my substitute for next week, (name) with (company), (what the company does).

Sincerely,

(Your name)

Come one, come all to the BNI Embarcadero Best Damn Karaoke Night/Talent Show/Leadership Turnover.

Plan on raising your voice, strumming your ukelele, tickling the ivories at Martuni’s on Market St. at Valencia at 5 pm on Monday, October 3.

More details will follow, but mark your calendars and start rehearsing.