BNI Embarcadero

*Word-of-Mouth* is the most cost-effective form of advertising possible.

Archive for the ‘Dear Bennie’ Category

Dear Bennie: Advice Column (11/07)

By Ray Simon • Oct 29th, 2007 • Category: Dear Bennie

(This is the first of a series of monthly advice columns.)
I love getting referrals, but I hate making cold calls. So Bennie, what advice can you give me so I can become a confident cold caller?
- Sleepless in San Francisco
Dear Sleepless: I do cold calling almost every day. Not because it’s fun, but because it […]