BNI Embarcadero » Gil Zeimer

Freelance Copywriting PPT: Gil Zeimer

Gil Zeimer — Thu, 27 Oct 2011 01:20:58 +0000

Here’s my presentation from earlier today, including about me, ad agencies where I worked full-time during the first half of my career in San Francisco and Dallas, some of my recent clients, a list of my freelance copywriting services (slide 11 or shown on my site’s Writing Menu), what I charge for my time, and a few samples of websites, annual reports, brochures and blogs.

View my PPT on SlideShare.

The S3skincare.com site that I mentioned on slides 13 – 15 is composed of over 40 pages of healthcare copywriting expertise with descriptions for skincare products including Cleansers, Toners & Scrubs; Moisturizers; Younger Looking Skin; Exfoliators; Specialty Products; Men’s Products; and Sets of S3 Skincare Products.

One of my favorite pages of this site is for the Calm & Soothe Toner (Post Shave Solution) page. For “The Problem”, it reads: “Shaving your face can be described as scraping a knife over a sea urchin with a thin layer of soap. It’s not pretty, even if it’s been glamorized in TV commercials by handsome athletes surrounded by adoring fans. Shaving is an irritant, and some men have more sensitive skin than others.”

How To Announce You’ve Lined Up A Sub

Gil Zeimer — Thu, 01 Sep 2011 17:53:23 +0000

When you know you can’t attend a BNI Embarcadero meeting and have lined up a sub, we recommend that you send an “everyone” email.

This serves three purposes:

It lets Membership, the Vice President and Visitor Host know that you will have a sub in your place for a certain meeting.
It gives you credit for having a sub and not an absence for that date – even if the sub oversleeps, can’t find the restaurant, gets sick or just forgets (believe me, we’ve heard all of these excuses).
It alerts everyone who your sub will be for possible referrals.

Here’s a sample email:

SUBJECT LINE: Please welcome my sub for (Date): (Firstname Lastname)

Dear Everyone:

Please welcome my substitute for next week, (name) with (company), (what the company does).

Sincerely,

(Your name)

Universal Ballet of Korea Media Campaign

Gil Zeimer — Fri, 15 Jul 2011 17:08:14 +0000

Recently, the Universal Ballet of Korea was referred to Phil Siegel of Media Works SF by a former BNI member to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th.

He contacted many newspapers and got them placed in the San Francisco Chronicle, SF Gate.com, the Arts Monthly Column of The New York Times, and the Oakland Tribune, just to name a few.

Phil then asked Gil Zeimer of Zeimer’s Advertising Shoppe to write :30 and :60 radio commercials. The latter script is below. Finally, Gil pulled in Ellen Young, a freelance media buyer and planner, to purchase time on several radio stations (KCBS and KDFC).

To buy one ticket and get one free, click on www.cityboxoffice.com or call 415-392- 4400. To see video clips, visit their Facebook page.

Listen to the :60 KCBS Radio Commercial

:60 RADIO SCRIPT – ANNOUNCER VOICEOVER WITH MUSIC IN BACKGROUND.

So that her blind father can see, Shim Chung offers her life as a sacrifice, plunges into the sea dragon’s watery realm, and rises to become Queen.

Don’t miss this tale of a daughter’s devotion in a classical ballet filled with excitement, grace, and timeless beauty.

Presented by Snowy World and the internationally acclaimed Universal Ballet of Korea, “Shim Chung, The Blind Man’s Daughter”, is a critically praised fantasy ballet. Its lavish sets, traditional costumes, classical ballet, and Korean dancing will delight your entire family.

Join us for Universal Ballet of Korea’s “Shim Chung, The Blind Man’s Daughter” at San Francisco’s War Memorial Opera House on Friday, July 22^nd and Sunday, July 24^th.

To buy one ticket and get one free, visit city box office dot com or call 415.392.4400. That’s 415.392.4400.

How To Find A Sub

Gil Zeimer — Mon, 11 Jul 2011 22:02:50 +0000

Because I’m seeing more emails from members about needing a sub, I’d like to remind everyone that it’s YOUR responsibility to find a sub. So to help you find one, here are five suggestions:

Have a coworker sub for you — Shane Anderies does this with his staff’s attorneys and Nancy Yeh has invited other Paychex employees to sub for her.

Have a client sub for you — Ask someone who can vouch for your services to sub for you and give a testimonial. Many members have done this successfully.

Have a person who does what you do sub for you – Julia Ten Eyck recently asked another family law attorney to sub for her.

Have a potential new member sub for you – Every substitute should be a potential customer for other members in the chapter. So invite someone who will fit in and fill an empty category.

Have someone you’ve subbed for at another BNI chapter sub for you – They know the drill so all you have to do is give them your 30-second infomercial and they’ll do the rest.

Freelance Copywriter PowerPoint Presentation – June 8, 2011

Gil Zeimer — Wed, 08 Jun 2011 23:14:26 +0000

As a BNI freelance copywriter, I create a wide variety of projects. But the best referrals for what I do are for websites, blogs, newsletters, direct response projects such as postcards, and radio scripts.

This PowerPoint Presentation shown today at BNI Embarcadero outlines each of those with approximate costs. I’m looking for introductions to graphic designers, web designers, art directors, ad agencies, marketing and sales executives and anyone who wants to improve the content of their website, especially with SEO keywords infused into their copy.

Zeimer BNI Presentation June 8, 2011

Websites highlighted in the PPT:

Blogs:

Direct mail:

Brainstorm Networks Postcards

Newsletters:

Newsletter samples

Radio:

Sample radio commercials

For more information, visit www.zeimer.com/contact/

When to Hire Life Coach Kenji

Gil Zeimer — Thu, 26 May 2011 02:56:02 +0000

From blog.intuit.com, April 27, 2011.

Do you call a life coach to navigate life’s challenges or help with career issues? Does a life coach help you understand your goals, how to reach them, and prioritize them? Do you need a life coach to boost your self-confidence?

We called Kenji Oshima, AKA Coach Kenji, of San Francisco, to find out the answers. He said, “All of the above!”

ISBB: What does life coaching focus on?

Coach Kenji: Life coaching focuses on an individual’s entire life as it relates to goal setting, outcome creation and change. In coaching, the assumption is that individuals are capable of generating their own solutions, while the coach provides a supportive, discovery-based framework. While positive emotions are typically the natural outcome of great coaching, the primary focus is on creating strategies for changing your work or personal life.

In addition, the true emphasis in coaching is on action, accountability, and follow-through; it supports personal growth, professional growth, and development based on individually-initiated change, since coaching is forward moving and future-focused.

Coaching is for self-actualized people who have known success in their life, and choose to add that extra edge in order to move forward to make the changes they want in life.

‘I Gotta Feeling’ Song & Video

Gil Zeimer — Wed, 25 May 2011 19:10:55 +0000

I had an idea for a fun, interactive song for BNI Embarcadero’s weekly Educational Moment. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked Chris Morales to capture the video.

When Chapter President Adrienne Dale asked, “What feeling do you get from BNI?”, here’s their answer. The singers, left to right: Richard Reinholdt, Milla Lvovich, Daniel Joraanstad, Kathy Olberts and Joe Markert.

Lyrics by Gil Zeimer
KATHY: I gotta feeling, that today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day…. Feeling.
ALL: Whoo-hooo…

DAN: That today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day…. Feeling.
ALL: Whoo-hooo…

JOE: That today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day….
ALL: Feeling. Whoo-hoo.

ALL: That today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day….

JOE: Pick up a slip, pick up a pen, write a referral, if you can…
Pass it down, for closed business, Make each day, feel like Christmas!

KATHY: I know that we’ll have a ball, if you keep referrals going, we’ll do it all,
I feel so excited, I feel no pain, it’s the way that I feel, for Giver’s Gain.

JOE: Embarcadero, we’ve got a theme… we work in our Power Teams,
We’ve got French breakfast fare… We’re the best damn chapter, anywhere!

MILLA: So let’s all get together… let’s all have some fun…
let’s all do some business… let’s have a one-on-one…

ALL: I gotta feeling, that today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day…. Feeling.
Whoo-hooo…
That today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day…. Feeling.
Whoo-hooo.
That today’s going to be a good day,
That today’s going to be a great day,
That today’s going to be a BNI day…. Feeling.
Whoo-hooo…

DAN: And that’s what BNI means to us!

BNI Marketing Makeover Success Story: Book Bank USA Website

Gil Zeimer — Sat, 09 Apr 2011 18:15:33 +0000

AFTER

Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m is proud to sit on its Board of Directors.

Though this was already a WordPress site that was first written years ago, the wanted to have it updated with new graphics and more recent activities.

So Gil Zeimer of Zeimer’s Advertising Shoppe again worked with Bradley Charbonneau at Likoma who found the template that features a slider on the home page that can accommodates five different images and captions, along with three main copy blocks on the bottom of the home page.

Have a look and please donate if you’d like to help children around the world read English literature: www.BookBankUSA.org.

BEFORE

How The Oscar® Ballots Are Tabulated

Gil Zeimer — Mon, 28 Feb 2011 18:44:19 +0000

Counting the actual Oscar® ballots has been called both the best-kept secret in Hollywood and one of the most glamorous jobs in accounting.

Why did Bob Hope once joke hat the entire balloting and tabulation process is so secretive that the firm “shoots the secretaries.”
How many people actually count the ballots?
And why has the ballot-counting firm been using armed body guards, secret locations, and other security measures to ensure the integrity of the final votes?

For a peak behind the curtain, read “And The Oscar® Goes To”… How PwC Counts The Ballots” from an article I wrote in March 2003 for my client, PricewaterhouseCoopers.

2011 New Year’s Resolutions for Small Businesses

Gil Zeimer — Mon, 03 Jan 2011 17:00:28 +0000

Here’s an article I wrote that went live today on blog.intuit.com:

What’s your list of New Year’s Resolutions? As a freelance blogger and small business owner for over 15 years, my top New Year’s Resolutions for small businesses include these — feel free to comment below:

#10 — Go green…

#9 – Stop smoking…

#8 – Lose weight: Fire your worst clients…

#7 – Get organized…

#6 – Exercise your body and mind… Read more.